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change process

11/1/2017

 
Arguably the most challenging part of any change process is rallying the support of the people around you to join you on your way. In this video, Howard Teibel presents his model for approaching any population you’re trying to influence in a specific direction. He provides a method for you as change agents to reframe your audience, refocus your efforts, and drive the support of your most valuable supporters while not being distracted by those who aren't.
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